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You Dont Need Social Media: The Small Business Guide to Simplify Your Social Media Approach and Get Results
Social Media 101
Let's Get Started: Staying in touch and slides (1:20)
Social Media 101
Social Works System
The Social Works One Page System (4:23)
Understanding Your Business Needs
Setting Your Business Vision (11:07)
Setting Your Business Goals
Audience
Understanding Your Social Program
Social Media Vision and Goals (5:08)
Audience and Value
Understanding Top Social Media Platforms
Read This First: Social Media Platforms - A Primer
Social Media Platforms (8:23)
Developing Your Content Strategy
Content Style and Engagement Stategy (5:31)
Developing Your Social Media Program
Developing Your Social Media Program (8:09)
The Social Works(out) System
Setting Social Media Goals
Social Media Advertising
Social Media Campaigns
Tools for Distribution and Content Creatation
Developing Your Influencer Strategy
Developing An Influencer Strategy (10:21)
Influencer Partnerships: How to Identify Partnership Targets
Growing An Influencer Network
Influencer Network Goals
Developing Your Metrics
Developing Your Metrics (2:52)
Tools for Measurement
Launching and Reassessing
Iterating and Reassessing (3:43)
Social Media Success - More Ideas.
Conclusion
Conclusion (1:31)
Certification
Test #1
The Social Works(out) System
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